I preach a lot to my clients about how they should beware of the self-proclaimed social media “expert.” I content that to be an expert, you need years and years (and years) of experience in one area of study. Social media hasn’t been around for years and years, and involves so many areas of study that it’s not possible to be an expert in all of them. I’m passionate about the social marketing space, and I have seen success in the social realm, but I call myself a “professional.”
Sometimes, however, it’s not enough to hear it just from me. It’s important that someone else says what I say 🙂
Thus, I bring you this excellent blog post from Peter Shankman, who is pretty close to being an expert in social marketing and even HE won’t call himself that. I enjoyed reading it, and I think you will, too.
Peter Shankman ~ “I Will Never Hire a “Social Media Expert,” and Neither Should You”
Amen, brotha, amen.