How many of you are watching THE VOICE on tv? We’re watching it here in the Social Media Butterfly house, and aside from some of the campy-ness, we’re really enjoying the show.
We’re not the only ones, it seems. Recently, Mashable chose THE VOICE for its story: Behind the Scenes on 8 Innovative Social Media Campaigns. And I quote, “The Voice delivers that, with a highly engaging and social co-viewing experience that’s earned it a spot as the top-rated new show this season.”
I’ll give it to the tv show, it has certainly integrated social media – Twitter specifically – into the show’s format. Each week, singers and topics trend on Twitter while the show is airing.
To me, however, the show’s social media seems a bit forced. Tweets appear from the judges/artists on the screen during the live shows – which means that they’re not genuine. I don’t see Blake Shelton whipping out his smart phone and actually typing anything. If you have to tell me to go Tweet or post about something, you’re not actually allowing for a genuine response.
I’ll admit, I’m glad to see shows that post hashtags for ease of use (like America’s Got Talent, #AGT) but at no point in that show does Howie Mandell say to the camera – did you like that act? Go Tweet about it! None the less, it happens anyway. That’s a genuine conversation.
Am I wrong here? What do YOU think?