I have a big social media pet peeve. This one thing that drives me crazy. I see it a lot. Please, for the love of all that is #Holy, stop doing this right now.

Stop optimizing your social media profiles and status updates to look great on desktops.

Those of us that do this crazy social media thing for a living are likely posting status updates and such from a desktop or laptop, but that’s not the way social media consumers are accessing it. If we’re honest with ourselves, it’s not the way social media professionals access it either. (At least, when we’re in our real lives.)

Business Insider says 60% of social media time is spent on a mobile device. When last I got a report from Twitter, the reps had the number closer to 80%. You can’t even POST to Instagram from a desktop. Regardless of the source, the story is the same.

Statistically, most of your social media audience is on a mobile device. So why isn’t your profile mobile-friendly? <Tweet this!>

(This is an excerpt of a post written on LinkedIn Publisher. View the full post here.)