I’m going to get very meta and write a blog post about writing a blog post. However, there’s a blog post, and then there’s a socially-optimized blog post. There’s the standard wisdom, which bears repeat mention. Write about what you know. Be conversational, not preachy. If it’s not helpful or enlightening, don’t write it. Evoke some kind of emotion. (Humor, anger, excitement, an ah-ha! moment.) Spell check. Use proper grammar and sentence structure. Continue reading →