April 11, 2011
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In my previous post about social media ROI, I argued that we should not, in fact be reporting ROI to the business big-wigs. Hey, if you post a social media link and you track that to show that you’ve made … Continue reading
April 4, 2011
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I’ve been thinking a lot lately about social media metrics. All the talk from marketing managers is like Cuba Gooding Jr. in “Jerry Macquire.” ~ “Show me the money!” Except, when they ask about social media, the request usually goes … Continue reading
March 23, 2011
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Do you “like” it? As a regular, everyday person on Facebook, what makes you “like” or “unlike” a brand? Too many posts/day? Not relevant content? “Noise” in your wall? How about D) all of the above? Companies posting on Facebook … Continue reading
March 17, 2011
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I am increasingly distressed by the number of businesses that trust their social media presence to an intern. Companies spend millions and millions building their brand, and then trust that investment to someone they’re not even paying, or that they’re … Continue reading
March 14, 2011
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Social media means listening! No one likes to hear bad things about themselves – or their companies. Many companies don’t want to get into social media because they think they’ll have complaints and they don’t want to tarnish their brand. … Continue reading
March 7, 2011
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Social Media Case Study I thought it might be helpful from time to time to post examples of social media campaigns so we can observe and learn how to better run our own campaigns. Recently, I saw a designer run … Continue reading
February 23, 2011
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It’s old news for most – last week, President Obama sat down to talk with the leaders in the tech industry. I’m not sure if you’ve seen the photo, shown here (and used as a link to the source, which … Continue reading
February 17, 2011
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On Facebook, businesses and brands use Fan Pages (not a personal profile page) to interact with customers. Last week, Facebook rolled out some changes to those pages. One of the biggest challenges with this new rollout, I believe, is the … Continue reading
February 15, 2011
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Today is another “back to basics” post for the newbies among us. If you’ve spent any time on Twitter at all, you’ve probably seen Tweets that have words preceded by a number sign (#) and wondered what the heck that … Continue reading
February 7, 2011
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There were times during last night’s Super Bowl (SB45) that I thought that without the promoted (read: paid for) trend of #superbowl that the actual game might not have been trending at all. That’s because the ads took over and … Continue reading