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Category Archives: Super Bowl

February 21, 2018
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What I Learned from #BrandBowl on Twitter

The Super Bowl is over. Justin Timberlake crushed the halftime show, the Eagles won, and the world has now moved onto March Madness. (Okay, well, I have moved on to March Madness – go UVA!) During the Super Bowl, Twitter … Continue reading →

Categories: Super Bowl, Twitter, Uncategorized | Tags: Brand Bowl, Real Time Marketing, social media, social media marketing, Super Bowl, Twitter | Permalink

April 4, 2011
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What IS social media ROI? Part 1

I’ve been thinking a lot lately about social media metrics. All the talk from marketing managers is like Cuba Gooding Jr. in “Jerry Macquire.” ~ “Show me the money!” Except, when they ask about social media, the request usually goes … Continue reading →

Categories: social media, social media cost, social media KPI, social media ROI, social media strategy, social media success, Super Bowl | Permalink

February 7, 2011
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5 Lessons from Super Bowl Social Media

There were times during last night’s Super Bowl (SB45) that I thought that without the promoted (read: paid for) trend of #superbowl that the actual game might not have been trending at all. That’s because the ads took over and … Continue reading →

Categories: social media, social media marketing, social media strategy, Super Bowl, Trends, Twitter | Permalink

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