April 11, 2011
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In my previous post about social media ROI, I argued that we should not, in fact be reporting ROI to the business big-wigs. Hey, if you post a social media link and you track that to show that you’ve made … Continue reading
April 4, 2011
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I’ve been thinking a lot lately about social media metrics. All the talk from marketing managers is like Cuba Gooding Jr. in “Jerry Macquire.” ~ “Show me the money!” Except, when they ask about social media, the request usually goes … Continue reading
March 17, 2011
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I am increasingly distressed by the number of businesses that trust their social media presence to an intern. Companies spend millions and millions building their brand, and then trust that investment to someone they’re not even paying, or that they’re … Continue reading
March 7, 2011
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Social Media Case Study I thought it might be helpful from time to time to post examples of social media campaigns so we can observe and learn how to better run our own campaigns. Recently, I saw a designer run … Continue reading
January 17, 2011
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There is a cost to social media. One of the biggest reasons that companies think they want to market via social media is that they think it’s free. I mean, it’s free to create a Twitter or Facebook page, right? … Continue reading