January 3, 2017
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Snapchat. Its the shiny new social media toy, but it scares the bejeebers out of a lot of brands and social media managers because – let’s face facts – it’s not very intuitive for metrics. Some folks feel that if … Continue reading
August 1, 2016
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My best social bud Casie Shimansky and I wrote a guest blog post on my best talent brand bud Ed Nathanson‘s Red Pill Talent blog. The post is entitled 5 Strategies for Employer Branding on Instagram – The Moments That … Continue reading
July 29, 2016
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If I had to name the one thing that I’ve worked on in my social media career that has been the most rewarding, it has got to be bringing the ‘wearecisco’ Snapchat account to life. And I’ve gotten to do … Continue reading
July 27, 2016
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Recently, I wrote a blog post on the Cisco blog about the Cisco Talent Brand and how we launched Cisco’s first Snapchat channel – all about the Cisco culture. The folks over at For Immediate Release Podcast Network picked up … Continue reading
April 11, 2011
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In my previous post about social media ROI, I argued that we should not, in fact be reporting ROI to the business big-wigs. Hey, if you post a social media link and you track that to show that you’ve made … Continue reading
April 4, 2011
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I’ve been thinking a lot lately about social media metrics. All the talk from marketing managers is like Cuba Gooding Jr. in “Jerry Macquire.” ~ “Show me the money!” Except, when they ask about social media, the request usually goes … Continue reading