January 3, 2017
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Taming the Wild West of Snapchat Metrics

Snapchat. Its the shiny new social media toy, but it scares the bejeebers out of a lot of brands and social media managers because – let’s face facts – it’s not very intuitive for metrics. Some folks feel that if … Continue reading

August 1, 2016
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5 Strategies for Branding on Instagram

My best social bud Casie Shimansky and I wrote a guest blog post on my best talent brand bud Ed Nathanson‘s Red Pill Talent blog. The post is entitled 5 Strategies for Employer Branding on Instagram – The Moments That … Continue reading

July 29, 2016
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Taking Cisco’s Employer Brand To Snapchat

If I had to name the one thing that I’ve worked on in my social media career that has been the most rewarding, it has got to be bringing the ‘wearecisco’ Snapchat account to life. And I’ve gotten to do … Continue reading

July 27, 2016
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WeAreCisco Snapchat Discussion on the For Immediate Release Podcast

Recently, I wrote a blog post on the Cisco blog about the Cisco Talent Brand and how we launched Cisco’s first Snapchat channel – all about the Cisco culture. The folks over at For Immediate Release Podcast Network picked up … Continue reading

July 21, 2016
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The 3 M’s of Instagram Marketing

Everyone in marketing is trying to figure out how to represent on Snapchat right now,┬ábut I kind of think that you should learn to walk before you run all over yourself. That means mastering Instagram first. Marketers don’t get that. … Continue reading

December 11, 2015
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3 Reasons Why You Should Rejoice Over Twitter’s New Image Changes (And 1 Reason You Shouldn’t)

Yesterday, I got a text at dinner from a fellow social media geek (Thanks Casie!), telling me the best Twitter news since, well, Twitter. For social media managers, this means one less thing to get frustrated with our business partners … Continue reading