January 3, 2017
by admin
0 comments
Snapchat. Its the shiny new social media toy, but it scares the bejeebers out of a lot of brands and social media managers because – let’s face facts – it’s not very intuitive for metrics. Some folks feel that if … Continue reading
February 24, 2015
by admin
0 comments
“How is social media going to drive results for this project?”
All social media managers have a (*wink*) magic keyboard button that gives the answer to this question. It’s next to the “create a viral video” key. Continue reading
April 11, 2011
by admin
0 comments
In my previous post about social media ROI, I argued that we should not, in fact be reporting ROI to the business big-wigs. Hey, if you post a social media link and you track that to show that you’ve made … Continue reading
April 4, 2011
by admin
0 comments
I’ve been thinking a lot lately about social media metrics. All the talk from marketing managers is like Cuba Gooding Jr. in “Jerry Macquire.” ~ “Show me the money!” Except, when they ask about social media, the request usually goes … Continue reading