January 3, 2017
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Snapchat. Its the shiny new social media toy, but it scares the bejeebers out of a lot of brands and social media managers because – let’s face facts – it’s not very intuitive for metrics. Some folks feel that if … Continue reading
July 29, 2016
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If I had to name the one thing that I’ve worked on in my social media career that has been the most rewarding, it has got to be bringing the ‘wearecisco’ Snapchat account to life. And I’ve gotten to do … Continue reading
July 27, 2016
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Recently, I wrote a blog post on the Cisco blog about the Cisco Talent Brand and how we launched Cisco’s first Snapchat channel – all about the Cisco culture. The folks over at For Immediate Release Podcast Network picked up … Continue reading
December 11, 2015
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Yesterday, I got a text at dinner from a fellow social media geek (Thanks Casie!), telling me the best Twitter news since, well, Twitter. For social media managers, this means one less thing to get frustrated with our business partners … Continue reading
February 2, 2015
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If you are using Twitter to amplify a brand, either a professional or a personal one, it’s important to understand how the platform works before you start using it if you want to be successful. I’ve seen this mistake too … Continue reading