February 23, 2018
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The hashtag recently celebrated it’s 10th birthday. Yet it’s still the most misunderstood part of social media! In this episode of Coastal Social, I explain the purpose of a hashtag, how it should be used, and why it’s important to … Continue reading
February 21, 2018
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The Super Bowl is over. Justin Timberlake crushed the halftime show, the Eagles won, and the world has now moved onto March Madness. (Okay, well, I have moved on to March Madness – go UVA!) During the Super Bowl, Twitter … Continue reading
January 30, 2017
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What can the recent #resistance social media movement teach brands and businesses about social media? Read on. Continue reading
August 1, 2016
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My best social bud Casie Shimansky and I wrote a guest blog post on my best talent brand bud Ed Nathanson‘s Red Pill Talent blog. The post is entitled 5 Strategies for Employer Branding on Instagram – The Moments That … Continue reading
January 26, 2016
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Y’all. We have a bot problem. A Twitter bot problem. I’m a social media manager, so I understand the need to automate some things in social. Maybe you have a great post idea at midnight but you want to post … Continue reading
May 19, 2015
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Social media managers have been talking about the “Reachpocalypse” for nearly a year now. Over the past months, Facebook has tweaked their algorithm time and time again to get us to the current state of affairs – Facebook Zero. Facebook Zero is the result of Facebook making it harder and harder for brands to achieve any organic reach at all on newsfeed. If you want to play for eyeballs, you have to pay… Continue reading
April 26, 2012
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A funny thing happened on the way to the Interwebs . . . I recently left a Google review for a moving company that totally disappointed on a recent interstate move. I thought the review was absolutely fair – and … Continue reading
April 3, 2012
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I’ve seen a lot of this lately, which means a blog post about it might help some of you with your Facebook Timeline cover image. Yes, this image takes up a lot of real estate on your Timeline. Yes, it’s … Continue reading