May 16, 2011
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An interesting thing happened on the way to the Presidential campaign in 2012. For the first time, a presidential candidate announced their candidacy on Twitter. Here’s the problem that I see with Newt Gingrich announcing his candidacy this way. It … Continue reading
May 9, 2011
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Many companies are concerned with their social media presence on the different platforms (Twitter, Facebook, YouTube) and aren’t concerned enough about how to integrate these platforms into their Website and their entire marketing campaign. Gone is the day when the … Continue reading
May 2, 2011
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While on a day trip this weekend to Wilmington, NC, I stopped for dinner in a little pub called The Copper Penny. The food was good and it was packed to the gills, but that’s not what was remarkable about … Continue reading
April 21, 2011
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Aside from the fact that a bunch of celebrities Tweeted their outrage at the recent booting of Pia off the American Idol stage (folks, that’s how it works, someone’s got to go each week) watching American Idol can teach us … Continue reading
April 18, 2011
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I have been on a social media book bender the last few weeks. My trusty iPad makes it easier for me to read books because I don’t have to pay hardcover prices. I’ve read two books in two weeks, and … Continue reading
April 11, 2011
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In my previous post about social media ROI, I argued that we should not, in fact be reporting ROI to the business big-wigs. Hey, if you post a social media link and you track that to show that you’ve made … Continue reading
March 23, 2011
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Do you “like” it? As a regular, everyday person on Facebook, what makes you “like” or “unlike” a brand? Too many posts/day? Not relevant content? “Noise” in your wall? How about D) all of the above? Companies posting on Facebook … Continue reading
March 17, 2011
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I am increasingly distressed by the number of businesses that trust their social media presence to an intern. Companies spend millions and millions building their brand, and then trust that investment to someone they’re not even paying, or that they’re … Continue reading
March 14, 2011
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Social media means listening! No one likes to hear bad things about themselves – or their companies. Many companies don’t want to get into social media because they think they’ll have complaints and they don’t want to tarnish their brand. … Continue reading
March 7, 2011
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Social Media Case Study I thought it might be helpful from time to time to post examples of social media campaigns so we can observe and learn how to better run our own campaigns. Recently, I saw a designer run … Continue reading