March 2, 2015
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Let’s tell the story of social media visuals, with social media visuals. 🙂 There has been some debate about the origins and the number of 60,000X, but I included it here and made the caveat not because of the number itself, because of the vast amounts of science that indicates the principal of the number. Continue reading
February 24, 2015
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“How is social media going to drive results for this project?”
All social media managers have a (*wink*) magic keyboard button that gives the answer to this question. It’s next to the “create a viral video” key. Continue reading
February 18, 2015
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I have a big social media pet peeve. This one thing that drives me crazy. I see it a lot. Please, for the love of all that is #Holy, stop doing this right now. Continue reading
February 9, 2015
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AMC’s The Walking Dead has trained an entire fan base on how to prepare for the possibility of the zombie apocalypse. First, keep calm and call Daryl. 🙂 But seriously, those same survival tactics can help you survive a possible … Continue reading
February 2, 2015
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If you are using Twitter to amplify a brand, either a professional or a personal one, it’s important to understand how the platform works before you start using it if you want to be successful. I’ve seen this mistake too … Continue reading
January 26, 2015
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Just because someone is your competitor, doesn’t mean that, on social media, they are your competition. If you’re Coke, your competition on social media isn’t Pepsi. If you’re Starbucks, your competition on social media isn’t Dunkin’ Donuts. My friends at … Continue reading
January 21, 2015
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Sometimes, relationships you make in social media turn into opportunities that you couldn’t even imagine. That’s what makes social, well, social! I was recently asked by the awesome Carrie Kerpen (@CarrieKerpen), CEO of Likeable, to participate in her wildly popular … Continue reading
January 13, 2015
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I just spent a significant amount of time combing through 60+ resumes that were submitted for a social media intern position. Some submissions were humorous. Some were half-baked. Only 5 got to the interview stage. Why? What in the … Continue reading
January 5, 2015
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I’ve now worked in social media for two different companies with the same exact problem. How do you crank out a visual for each social media post, while maintaining the integrity of your visual brand? The answer? You need to … Continue reading
May 13, 2014
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Sometimes, I think Twitter and Facebook change their design specs every few months just to mess with us social media types. However, constant changes in optimal image sizes, header designs and algorithms are what keeps us on our toes, and … Continue reading