May 31, 2011
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I tend to preach a lot about quality of social media posts verses quantity of social media posts. Particularly on Facebook. Since the Facebook algorithm (Edgerank) uses interactivity as a criteria for whether or not a post shows up in … Continue reading
May 23, 2011
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I preach a lot to my clients about how they should beware of the self-proclaimed social media “expert.” I content that to be an expert, you need years and years (and years) of experience in one area of study. Social … Continue reading
May 16, 2011
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An interesting thing happened on the way to the Presidential campaign in 2012. For the first time, a presidential candidate announced their candidacy on Twitter. Here’s the problem that I see with Newt Gingrich announcing his candidacy this way. It … Continue reading
May 9, 2011
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Many companies are concerned with their social media presence on the different platforms (Twitter, Facebook, YouTube) and aren’t concerned enough about how to integrate these platforms into their Website and their entire marketing campaign. Gone is the day when the … Continue reading
May 2, 2011
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While on a day trip this weekend to Wilmington, NC, I stopped for dinner in a little pub called The Copper Penny. The food was good and it was packed to the gills, but that’s not what was remarkable about … Continue reading