July 20, 2017
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I had this idea. I love to talk about social media. I love to show off the Florida Gulf Coast, where I live. Why not do a video series that combines both? Welcome to Coastal Social! Sometimes, I’ll do these … Continue reading
January 3, 2017
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Snapchat. Its the shiny new social media toy, but it scares the bejeebers out of a lot of brands and social media managers because – let’s face facts – it’s not very intuitive for metrics. Some folks feel that if … Continue reading
August 1, 2016
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My best social bud Casie Shimansky and I wrote a guest blog post on my best talent brand bud Ed Nathanson‘s Red Pill Talent blog. The post is entitled 5 Strategies for Employer Branding on Instagram – The Moments That … Continue reading
July 29, 2016
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If I had to name the one thing that I’ve worked on in my social media career that has been the most rewarding, it has got to be bringing the ‘wearecisco’ Snapchat account to life. And I’ve gotten to do … Continue reading
July 21, 2016
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Everyone in marketing is trying to figure out how to represent on Snapchat right now, but I kind of think that you should learn to walk before you run all over yourself. That means mastering Instagram first. Marketers don’t get that. … Continue reading
May 16, 2011
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An interesting thing happened on the way to the Presidential campaign in 2012. For the first time, a presidential candidate announced their candidacy on Twitter. Here’s the problem that I see with Newt Gingrich announcing his candidacy this way. It … Continue reading
May 9, 2011
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Many companies are concerned with their social media presence on the different platforms (Twitter, Facebook, YouTube) and aren’t concerned enough about how to integrate these platforms into their Website and their entire marketing campaign. Gone is the day when the … Continue reading
May 2, 2011
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While on a day trip this weekend to Wilmington, NC, I stopped for dinner in a little pub called The Copper Penny. The food was good and it was packed to the gills, but that’s not what was remarkable about … Continue reading
April 21, 2011
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Aside from the fact that a bunch of celebrities Tweeted their outrage at the recent booting of Pia off the American Idol stage (folks, that’s how it works, someone’s got to go each week) watching American Idol can teach us … Continue reading
April 18, 2011
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I have been on a social media book bender the last few weeks. My trusty iPad makes it easier for me to read books because I don’t have to pay hardcover prices. I’ve read two books in two weeks, and … Continue reading