January 3, 2017
by admin
0 comments
Snapchat. Its the shiny new social media toy, but it scares the bejeebers out of a lot of brands and social media managers because – let’s face facts – it’s not very intuitive for metrics. Some folks feel that if … Continue reading
August 1, 2016
by admin
0 comments
My best social bud Casie Shimansky and I wrote a guest blog post on my best talent brand bud Ed Nathanson‘s Red Pill Talent blog. The post is entitled 5 Strategies for Employer Branding on Instagram – The Moments That … Continue reading
July 29, 2016
by admin
0 comments
If I had to name the one thing that I’ve worked on in my social media career that has been the most rewarding, it has got to be bringing the ‘wearecisco’ Snapchat account to life. And I’ve gotten to do … Continue reading
May 2, 2011
by admin
0 comments
While on a day trip this weekend to Wilmington, NC, I stopped for dinner in a little pub called The Copper Penny. The food was good and it was packed to the gills, but that’s not what was remarkable about … Continue reading
April 21, 2011
by admin
0 comments
Aside from the fact that a bunch of celebrities Tweeted their outrage at the recent booting of Pia off the American Idol stage (folks, that’s how it works, someone’s got to go each week) watching American Idol can teach us … Continue reading
April 18, 2011
by admin
0 comments
I have been on a social media book bender the last few weeks. My trusty iPad makes it easier for me to read books because I don’t have to pay hardcover prices. I’ve read two books in two weeks, and … Continue reading
April 11, 2011
by admin
0 comments
In my previous post about social media ROI, I argued that we should not, in fact be reporting ROI to the business big-wigs. Hey, if you post a social media link and you track that to show that you’ve made … Continue reading
April 4, 2011
by admin
0 comments
I’ve been thinking a lot lately about social media metrics. All the talk from marketing managers is like Cuba Gooding Jr. in “Jerry Macquire.” ~ “Show me the money!” Except, when they ask about social media, the request usually goes … Continue reading
March 23, 2011
by admin
0 comments
Do you “like” it? As a regular, everyday person on Facebook, what makes you “like” or “unlike” a brand? Too many posts/day? Not relevant content? “Noise” in your wall? How about D) all of the above? Companies posting on Facebook … Continue reading
March 17, 2011
by admin
0 comments
I am increasingly distressed by the number of businesses that trust their social media presence to an intern. Companies spend millions and millions building their brand, and then trust that investment to someone they’re not even paying, or that they’re … Continue reading