March 18, 2014
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One of my first assignments at my new gig was to develop a social media plan to support activations at SXSW. My challenge was that I didn’t want to send a bunch of SXSW Tweets to an entire audience, when … Continue reading
March 11, 2014
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I recently created a slideshare about Ellen DeGeneres’s Oscar’s Night selfie. It now holds the record for the most retweeted post, and it brought the Twitter servers down for a short time. You can learn from that huge success, and … Continue reading
October 8, 2012
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I can’t tell you how many times I’ve been asked, as a social media butterfly, how to make a viral video. I want to roll my eyes and smack my forehead when asked, but I try to maintain my professionalism … Continue reading
March 7, 2012
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Quick interactive activity. Raise your hand if you read that you’d have to change your Facebook page to the new Timeline layout and you secretly wanted to smack Mark Zuckerberg. *Raises hand* When Timeline rolled out for user accounts, I … Continue reading
September 27, 2011
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I realize that I am addicted to social media (hey, the first step is admitting it, right?). That’s why I cheated. Normally, I’m such an honest person – to a fault. But I just had to cheat. I HAD to! … Continue reading
August 1, 2011
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Remember the days of Facebook before your mom had an account? Remember Twitter when people didn’t know when a Tweet was? Those days are gone. You know social media has reached mainstream status when social terms start making it into … Continue reading
June 20, 2011
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Greetings social media butterflies! How many of you are watching THE VOICE on tv? We’re watching it here in the Social Media Butterfly house, and aside from some of the campy-ness, we’re really enjoying the show. We’re not the only … Continue reading
May 31, 2011
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I tend to preach a lot about quality of social media posts verses quantity of social media posts. Particularly on Facebook. Since the Facebook algorithm (Edgerank) uses interactivity as a criteria for whether or not a post shows up in … Continue reading
May 9, 2011
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Many companies are concerned with their social media presence on the different platforms (Twitter, Facebook, YouTube) and aren’t concerned enough about how to integrate these platforms into their Website and their entire marketing campaign. Gone is the day when the … Continue reading
May 2, 2011
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While on a day trip this weekend to Wilmington, NC, I stopped for dinner in a little pub called The Copper Penny. The food was good and it was packed to the gills, but that’s not what was remarkable about … Continue reading